Magic Key 5 Environment Play Video Environment Audio Key 4 Standards Key 6 Process What is back stage should never be on stageWhy Cinderella smoking is badWon’t send my fax? I will take my $250,000 event to another hotelSign, sign, everywhere a signOne thing you will never see at a Disney theme park?How Disney creates an environment that allows them to sell in a competitive vacuum, and how you can too. Refer to pages 41-45 in your manual